Consumers/Consumption

Pass the chips and dip! Snacking and the American Super Bowl

For the second year, SNAC International, the international trade association for the snack industry, examined just how many snacks Americans purchased for the Super Bowl. 

“The Super Bowl is primetime for the entire snack industry. Our members, including snack producers and their suppliers prepare for this monumental snacking holiday months in advance,” said Elizabeth Avery, President & CEO, SNAC International.  “Across the country each year, Americans gather around a party spread highlighted by their favorite snacks. SNAC member companies are proud to play such an integral part in the fun and celebration.”

The week leading up to the Super Bowl is huge for the snack marketers, with sales spiking as shoppers sprint to the snack aisle.  Snacking is a year-round habit and an increasingly important part of consumers’ lifestyles.  But year after year in terms of snack sales and consumption, only the 4th of July can compete with the Big Game.

Last year we reported on just how many snacks Americans purchased during the week leading up to Super Bowl Sunday: in 2017, shoppers bought over $370 million worth of savory snacks.  In 2018, Americans topped that number, buying over $387 million worth of snacks, representing a 4.6% increase from the previous year.

The categories with the highest growth surges due to Super Bowl party shopping in 2018:

  • Chips and dip are often the centerpiece of any football party spread.  The dips category annually benefits the most from the Big Game boon, jumping 36% compared to the previous week, with $38 million in sales.
  • The perfect complement, tortilla chips were the runner ups in terms of net growth, posting a 35%increase,with over $107 million in sales.
  • Potato chips remain king in terms of overall sales ($119 million), enjoying a 16% increase from the week prior.

Go here to read the full report on Snac International