Consumers/Consumption

15th International Berlin Potato Evening: Despite challenges – good mood in the German potato industry

For the 15th International Berlin Potato Evening, the German Potato Trade Association (DKHV) welcomed over 450 guests from 15 countries, as well as more than 190 companies and associations. The Berlin Hilton on the Gendarmenmarkt provided the perfect setting for all the discussions between these industry experts.

DKHV President Thomas Herkenrath outlined the many challenges that the potato industry is currently facing. He emphatically spoke against the uncertainty of consumers, caused by either negative headlines about potato prices or alarmism about availability. Even this year, despite a historically low harvest, there will be a secure supply of tasty and healthy potatoes.

However, the industry must be more self-confident as to the new challenges posed by the elimination of active ingredients and the increased demands of consumers on transparency and sustainability.

However, consumers themselves also need to rethink things. It can not and must not be that Germany’s food, that belongs amonh the healthiest and best when seen internationally, should also have the lowest selling prices. Food is a valuable commodity and it deserves fair prices.

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