Consumers/Consumption

Smashed: Survey finds Americans prefer mashed potatoes over french fries

In a recent national survey conducted by Kelton Global, consumers were asked to pick their favorite vegetable, and Idaho® potatoes topped the chart! More than a quarter of Americans (26%) — or nearly 68 million — say Idaho® potatoes are their favored choice over broccoli (19%), corn (14%) or leafy greens (14%).

“Every few years we survey folks on their vegetable preferences, and I’m pleased to report that Idaho® potatoes continue to rank number one,” explained Frank Muir, President & CEO, IPC. “What’s not to love about the superfood? They’re nutritious and can be enjoyed hundreds of different ways.”

If you’re wondering how folks prefer to eat their spuds, mashed was the hands down winner (27%) followed by French fries (23%) and baked (22%).

Interestingly…

  • More millennials than older generations (29% vs. 24%) claim mashed potatoes are their most chosen way to eat spuds.
  • Close to two in five (37%) Northeasterners say mashed is their favorite way to consume potatoes compared to far fewer (24%) Americans in other regions.

However, many folks are still in the dark when it comes to the potato’s impressive nutritional profile.

  • Less than three in ten Americans (28%) are aware that spuds are chock-full of potassium, a nutrient that plays an important role in heart health.
  • More women than men (30% vs. 25%) are in the know that potatoes contain potassium.

The survey was conducted by Kelton Global Research Company for the Idaho Potato Commission with a sample of 1,005 Americans aged 18+ between Jan. 7 – Jan. 11, 2019.

February is the Idaho Potato Commission’s (IPC) favorite month. Why? It’s American Heart Month and  Potato Lovers Month, making it a great time to celebrate Idaho® potatoes.

Source: Idaho Potato Commission