Consumers/Consumption

Fresh Trends 2018 survey: Potatoes, an American consumer favorite

Ever a consumer favorite, potatoes topped the list as the most popular vegetable in the Fresh Trends 2018 survey. It was also the No. 3 item overall that consumers said they purchased. Keep scrolling to see an engaging infographic. 

But, the likelihood of a potato purchase fell eight percentage points from last year — the largest decline of any item in the survey. 

This starchy veggie may be the king of side dishes. More than three-quarters of all potato buyers admitted to using potatoes in that way, while another 64% said they used the tubers as an ingredient in a recipe (think potato casseroles and gratins). Nearly four in 10 (39%) made spuds the star of their meal as the main dish.

68% of US consumers purchased potatoes within the past 12 months, the Fresh Trends survey found. The likelihood of a purchase increased according to age, and this was the sixth straight year that consumers age 59 and older were the most likely to buy spuds overall.

Most consumers buy conventionally grown potatoes, but 26% said they purchased organic product at least some of the time. Nine percent of buyers said they always bought organic spuds. 

Report by The Packer. Go here to read the full report