Consumers/Consumption

‘New convenience concept should bring the younger generation back to potatoes’

“Younger people are eating fewer and fewer fresh potatoes. Pre-cooked or processed products are still popular. The product, directly from nature, is not well-loved among the younger generation”, say Bart and Ruben Nemegheer of the Belgian company, De Aardappelhoeve.

“We want to get younger people eating potatoes again. So, we went looking for an idea where potatoes are easy to prepare and are healthy and tasty too.”

“The new product consists of unprocessed baby potatoes. These are placed in an oven dish, along with a herb mixture. We wanted an easy to prepare, convenient product. Judging by the interest at the trade show, it looks like we succeeded.”

De Aardappelhoeve also presented a new organic range of processed potato products at last week’s Fruit Logistica. This line consists of diced potatoes, pre-cooked baby potatoes, french fries, and potato cakes.

“We have noticed that, more and more,  retailers are demanding organic products. Making these products is often more difficult than making conventional products. However, if the demand increases, as a supplier and producer, you must certainly respond to this”, conclude Bart and Ruben.

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