Europe, UK, Ireland

Innovation Challenge: Lamb Weston UK goes home with Gold

It has always declared that innovation is at the very core of the Company but now Lamb Weston can validate that claim as it scoops the coveted Gold Award, winning the Casual Dining Show’s Innovation Challenge in the UK.

Lamb Weston’s revolutionary new Hot2Home™ fries won over the judges at the end of the day, although the product was pitched against some pretty tough competition – there were 16 products in total across food, drink and equipment gunning for the accolade.

Andrea Deutschmanek, Lamb Weston’s Country Marketing Manager UK & ROI, says: “We work to understand the challenges our customers face, always trying to find a better way.  Winning this award means that we have succeeded in our goal to be the most inventive potato company in the business.  Hot2Home is an exciting, innovative solution in a growing market which can boost sales and create consumer satisfaction for operators.”

The Hot2Home Fries concept works in a winning combination of two parts: newly developed fries with a special ultra-thin starch coating to ensure they stay hot and flavourful for longer, plus a patented packaging that works with the coating on the fries, keeping them, hot and crispy for 20 minutes.

Source: Lamb Weston