Consumers/Consumption

How a specialty potato company and its product manage to drive consumers into stores

Side Delights® offer American consumers ease in packaging, preparation, and meal planning – giving them back some of the time they need, and also driving them into stores.  Consumers are no doubt becoming busier, more stressed, and information overload increases. As a result, their need for ease and simplicity also grows. 

According to Nielsen, consumers are feeling more stretched than ever before, and are striving for convenient solutions to help simplify their busy lives. The study showed that 27% of consumers were looking for more products to make lifestyle easier.  

With the Millennial generation alone standing strong at 92 million people and more than $600 billion in purchasing power, this generation in particular wants convenient packaging. Side Delights® packaging satisfies this want through its convenience-oriented product lines.

Convenience-minded consumers also cite “figuring out what to eat” as one of their biggest challenges in making meals. More than half of U.S. consumers say they would prepare dinner at home more often if they had new ideas. Side Delights® solves this problem with its Side Delights Recipe Database containing over 3,000 recipes, many of which can be prepared in as little as thirty minutes or less.

“Side Delights® offers convenient packaging and recipes, but most importantly our products provide ease of preparation and great taste, “said Kathleen Triou, President and CEO of Fresh Solutions Network.

“The Side Delights® line of convenience products include SteamablesTM, GrillablesTM, and BakeablesTM in addition to our convenient Potato Kits (Flavorables®, Roastables) and the fresh-cut potato line, A Cut Above®. All of these products can be prepared in the microwave, oven or grill – some in as little as eight minutes.”

While convenience continues to be a key driver for online shopping, there are products which consumers prefer to purchase in grocery stores, including fresh produce. This is particularly evident with Millenials.3 Not only does this generation prefer to purchase their fresh fruit & vegetables in store, but they may buy more of them. 

According to a recently released USDA report on the Food Purchase Decisions of Millennial Households, Millennials place more importance on convenience and experiential attributes, and as they become more wealthy, “they apportion more of their budget to vegetables.” 

This suggests that the Millennial generation may have a stronger preference for fruits and vegetables compared to older generations. This insight reinforces the need to provide a range of fresh, convenience-oriented vegetables at all times.

From packaging and meal planning to easy preparation, Side Delights® offers consumers convenient solutions that drive them into stores with new, innovative products to fit every meal.

For more information on Side Delights® products, programs and recipes, visit www.sidedelights.com.

Further information also from Kathleen Triou, President & CEO, Fresh Solutions Network, LLC:
Triou@freshsolutionsnet.com.
C:  209-627-6800
www.FreshSolutionsNet.com
www.SideDelights.com