Consumers/Consumption

The Little Potato Company’s Christa Wagner talks new offerings before CPMA

The Little Potato Company is anything but little when it comes to ambition. The company has big plans for answering consumers’ call for more convenience, and getting taters onto more plates.

With the Canadian Produce Marketing Association (CPMA’s) annual Convention and Trade Show fast approaching, the company is locked and loaded to seize the opportunity to connect with buyers and strategize about reaching their common goal – selling lots of little potatoes.

This reporter spoke with Christa Wagner, Director of Advertising and Promotions for The Little Potato Company, about consumer potato perception and new offerings.

“Potatoes are a staple in every home, but somewhere along the way, they got a bad rap,” explained Christa. “Our job at The Little Potato Company is to bring the excitement and fun back to the potato category by developing engaging, educational, and inspiring consumer campaigns and content.”

The company is going big and bold in its attempts to drive brand awareness, sponsoring Food Network Canada’s new series, Fire Masters. So set your DVRs for May 9 at 10 p.m. ET/PT, when Creamers are included as the “Mystery Ingredient” for one of the challenges.

The company has big plans for answering consumers’ call for more convenience, and getting taters onto more plates

The company has big plans for answering consumers’ call for more convenience, and getting taters onto more plates

The star-of-the-show for The Little Potato Company is its unique Creamers—a little potato that’s big on taste. For summer, the company has initiated its Add a Little Sizzle to your Summer program to drive Creamer sales and educate consumers on the countless ways they can add variety to their summertime plates with these little spuds.

“We are the best little potato, bar none. Growing Creamer potatoes is all we do, so we have to be the best,” said Christa. “There are several potato varietiesthat are exclusive to the Little Potato Company—no one else can grow the same Creamers.”

The star-of-the-show for The Little Potato Company is its unique Creamers—a little potato that’s big on taste

The star-of-the-show for The Little Potato Company is its unique Creamers—a little potato that’s big on taste

Constantly conducting research to understand its consumers’ changing needs, The Little Potato Company is dedicated to staying current and up-to-date with its brand and product offerings. At this year’s CPMA conference, the company will be showcasing its updated Microwave and Oven|Grill Ready kits, available in six flavors, as an answer to consumers’ desire for convenience.

“The product line offers fresh Creamer potatoes that cook in minutes,” explained Christa. “The newly designed packaging comes in a vertical orientation, which makes for great merchandising opportunities at shelf, and comes in a smaller case size for faster turns to maximize assortment. Consumers love these products as they solve a daily problem—getting a healthy option on the table quickly. Heat. Stir. Ta Da!”

The Little Potato Company will be showcasing its updated Microwave and Oven Kits

The Little Potato Company will be showcasing its updated Microwave and Oven Kits

Despite the company’s top-tier status in the little potato game, The Little Potato Company is still eager to use this convention as an opportunity to drive distribution and sales in the coming year.

“The Little Potato Company is the number one and fastest growing Creamer brand in Canada,” asserted Christa. “With over 365 million media impressions targeted for Canada in 2019 and opportunities for store activations planned, stop by our booth and let’s chat about how we can drive sales at your stores.”

The Little Potato Company will be at booth #401.

For more news in the lead-up to CPMA’s Convention and Trade Show, keep reading AndNowUKnow.