Events

Big Idaho Potato Truck rolls on; high-quality crop expected

According to a report by The Packer, the Big Idaho Potato Truck will be back for another year of rolling promotions for what is expected to be a high-quality potato crop, Idaho Potato Commission president and CEO Frank Muir told attendees at the 2019 Idaho Grower Shippers Association Convention.

In previewing the commission’s marketing and promotion plans at the Sun Valley meeting, Muir said the 2019 crop was on track for good quality on slightly fewer acres.

The 2018 Idaho crop enjoyed record yields, and that extra supply helped meet demand from Canada and Midwest growing regions caused by shorter crops in those areas.

For 2019, Muir said potato acres in Idaho are expected to be down about 1%, and prices are holding strong. “We’ve had all sorts of different weather challenges this year, but all in all, indications are that we will have a generally good quality crop,” he said.

While crop conditions may limit the volume of big potatoes, Muir said there are reports they are sizing well late in the growing season.

Read the full report in The Packer here