News September 2019

New campaign recognizes Idaho potato farmers

Many say potatoes put Idaho on the map. The Idaho Potato Commission (IPC) doesn’t disagree, but likes to say potatoes and their dedicated growers put Idaho on the map.

The Produce News reports that recently, the IPC created a social media campaign, Thank a Farmer, to introduce the women and men who work tirelessly year-round and often around the clock to annually produce approximately 13 billion pounds of America’s favorite vegetable, the Idaho potato.

A recent study revealed that 92 percent of consumers indicate it’s somewhat, or very, important to know where their food comes from. Thank a Farmer was created to help bridge that gap.

Ritchey Toevs and family

Thank a Farmer recognizes a different Idaho potato grower every month. The farmer is featured on the IPC’s Facebook and Instagram pages with a link to the IPC website where they can learn more about the individual.

“In addition to connecting our social media friends to the women and men who grow Idaho potatoes we’d like the Thank a Farmer campaign to inspire curiosity, appreciation for, and a desire to learn more about farming and agriculture,” said Frank Muir, president and chief executive officer of IPC.

Read the full article on The Produce News. Pictured above: Brett Jensen and family