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Idaho Potato Commission doubles up to push message at event

The Produce News reports that when Idaho Potato Commission representatives encounter customers for their product at the Produce Marketing Association Fresh Summit, they have a singular message: continue to stock and promote Idaho potatoes as the premium potato in the category.

The trade commodity group uses multiple vehicles to hammer home this message. The organization will have a large booth on the show floor and it also sponsors and mans the Refresh Lounge, where it can sample Idaho potato recipes and give industry folks a closer look at IPC’s ongoing and new potato promotion programs.

Seth Pemsler, vice president of retail and internationalfor IPC, said that the commission will be well represented at Fresh Summit with staff and agency personnal as well as growers and shippers.

Full report in The Produce News here