Consumers/Consumption

Canadian based Little Potato Company kicks off 'Big Game, Better Snacks' promotion

Football fans will have no shortage of fresh produce to snack on as players both on the buy and supply sides are rolling out promotions to highlight Super Bowl 2020.

The Little Potato Company, based in Canada, is one brand sure to shine on game day as it is launching its Big Game, Better Snacks retail promotion.

The promotion will run now until February 13, and will also include experiential events on the East Coast.

Christa Wagner, Director of Advertising and Promotions, The Little Potato CompanyAccording to Christa Wagner, Director of Advertising and Promotions, The Little Potato Company, “The Big Game is one of the biggest days for eating and snacking, and our Big Game, Better Snacks promotion will help inspire consumers to serve up MVP-worthy appetizers while also supporting our retail partners.

“Our Creamer potatoes are a game day must-have, whether you’re hosting or attending a watch party, because they are versatile, delicious, and easy to serve.”

The Little Potato Company is launching its Big Game, Better Snacks retail promotion, which will include experiential events on the East Coast from now until February 13The Little Potato Company is launching its Big Game, Better Snacks retail promotion, which will include experiential events on the East Coast from now until February 13

A combination of experiential, in-store, digital, and PR support, including broadcast activity, will support the promotion with initiatives including:

  • An experiential branded truck serving up tailgate favorite recipes during sporting events at M&T Bank Stadium in Baltimore on January 11, TD Garden in Boston on January 16 and 20, along with local retailer stops during the week
  • In-store signage at participating retailers
  • An integrated online campaign with game day recipes, enter-to-win sweepstakes, and targeted digital and social ads

The promotion will highlight game-day worthy ways to enjoy The Little Potato Company 1.5 lb bagged potatoes, Microwave Ready and Oven/Grill Ready products, and will help drive foot traffic and retail sales during one of the biggest days for eating and snacking.