The challenge to creating a compelling package for potatoes is complex, because bags must protect product integrity while attracting a shopperâ€™s attention, says Jeff Watkin, marketing director with Collinsville, Ill.-based packaging manufacturerÂ Sev-Rend Inc. told The Packer magazine in a recent interview.,
One challenge Sev-Rend has met involves a bag that prevents greening and preserves the potatoesâ€™ shelf life, he said. â€œSev-Rend created the Clearview Pouch directly for this reason,â€ Watkin said.Â â€œThe Clearview Pouch is designed with special barrier properties on the walls of the pouch to cut down on the light exposure of the product.â€
â€œWe have several of our clients utilize this pouch style mainly for their mini potato category,â€ he said.
â€œThere is a waste-reduction decision that comes into play when utilizing the mesh-poly packaging type â€” and on top of that, recyclable options exist for it, as well,â€ he said.
More focus is going to sustainable forms for packaging, said Eric Beck, marketing director at Idaho Falls, Idaho-basedÂ Wada Farms Marketing Group LLC. â€œWhether that is with the packaging itself or the manufacturing process of the medium …the core goal is a reduction in carbon footprint by integrating sustainable practices throughout the entire supply chain.â€
Sustainability in packaging has become a business necessity, said Rachel Atkinson-Leach, category and brand manager at Bancroft, Wis.-based Russet Potato Exchange (RPE) Inc.
Read the full report in The Packer here
Photo courtesy MountainKing Potatoes